How Ethical are Australian Shoppers?

Baptist World Aid's 2023 Australian Ethical Consumer Report has just been released!


Baptist World Aid has just released the newest edition of the Australian Ethical Consumer Report!

The Australian Ethical Consumer Report, published by Baptist World Aid in partnership with Be Slavery Free, seeks to understand the attitudes and beliefs of Australian consumers towards modern slavery, sustainability and ethical consumption, particularly in the fashion industry.

It uncovers what motivates Australians when making purchasing decisions, and measures their position on the journey towards becoming an ethical global citizen—someone who recognises and cares about the impact of their decisions on others, aligns their habits with these values and publicly advocates for the cause. This is measured through the Ethical Global Citizen Index (EGCI).

In this 2023 edition, we see amongst Australians the tension between more engagement with ethical consumption resources than ever, and less inclination to change behaviours due to the rising cost of living and confusion around information provided. The report also reveals who Australian consumers see as responsible for supply chain issues, and highlights what action steps they are most likely to take towards ethical and sustainable global citizenship.


70% of Australians want their shopping habits to reflect ethical practices over the next 12 months—a decrease from 87% in 2021.
80% of Australians have heard of modern slavery and 75% agree that their purchasing habits can make a difference in eradicating it.
51% of Australians are familiar with the term ethical fashion, with 43% engaging with information on ethical consumption at least fortnightly.


Find out more and download your copy of the Australian Ethical Consumer Report HERE.



Please enter your comment!
Please enter your name here